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As connecting and romancing online looks to trump the traditional discovery experience of meeting someone in person, an increasing number of millennials are responding negatively to connection platforms, vocalising their thoughts online or posting their dating app ‘horror story’.However, despite the thoughts of vocal groups on social media, data shows that the connection app market continues to surge, and is expected to grow year-on-year.
“If you have a premium Spotify account, you can play the tracks themselves.
We are after authentic connections, so it helps to see what someone is about all in one place via their other social profiles,” said Stockwell.
“If you like the look of someone you can throw them a ‘High-Five’.
“I always thought it was kind of weird how we pretty much just randomly let fate connect us with like-minded people.
The research showing how important high-quality social connections are to health and happiness just pushed us over the edge to do something about it.” The push to do something about it resulted in Affinity.
Founded by Meray Azar, the idea for Epic Catch was incepted from a feeling that a number of entrepreneurs behind connection apps experience – dissatisfaction with the leading platforms in the market, leading to a desire to improve upon the traditional model.